Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
Yeah I feel you that was me for a while. Eventually I said enough was enough and every time I came across a service that was linked to my Gmail I unlinked and made a new account. It doesn’t have to be all at once, slow and steady wins the race too.