Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

    • Test_Tickles@lemmynsfw.com
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      1 year ago

      They aren’t. They are actually mad about how shitty their lives are, but rather than seek a way to improve their lives, they would rather drag everyone else down. The problem is that they hate themselves, and they are convinced that they must deserve whatever hell they have built for themselves because if they didn’t deserve it, something or someone, would come along and drag them out of their shithole. For all their talk about bootstraps, they don’t really believe it. Your station in life is where you deserve to be. That’s why they worship people like Trump and Elon. How could someone that rich ever be wrong?

      • cricket97@lemmy.world
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        1 year ago

        this comment reads like projection. some of the most unhappy and bitter people I know are leftists. republicans can be retarded but most conservatives I know are in happy families with good jobs. Whereas the lefties I know are all “struggling artists” or similar, have no money, no children, no family, and hate everyone around them who disagrees with them.

        • SCB@lemmy.world
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          1 year ago

          What if I told you there’s a huge swathe of totally normal people who aren’t the psychopaths boycotting beer over a single advertisement or full on commie pinkos?

          • cricket97@lemmy.world
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            1 year ago

            people are avoiding a product that doesn’t line up with their values. isn’t that a good thing? or only when you disagree with those values?

              • cricket97@lemmy.world
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                1 year ago

                Just because you don’t personally agree with it doesn’t mean its not a value some might hold. Don’t be stupid.

            • wildginger@lemmy.myserv.one
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              1 year ago

              Values? What values? Human beings not identical to you are alive, thats a value to you?

              Man, the “different values” thing is about work ethic, and sex before marriage, not other people being allowed to breathe.

              • cricket97@lemmy.world
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                1 year ago

                The definition of values is “a person’s principles or standards of behavior; one’s judgment of what is important in life.”

    • Dra@lemmy.zip
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      1 year ago

      Do you want a discussion or to hear your own beliefs repeated back to you as is usual fare in this subreddit

        • Dra@lemmy.zip
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          1 year ago

          I despise fox news. I suppose the answer to my question was as I feared. Single minded American Polarity with no interest in discussion. How beneficial to the human race.

          Downvote with no reply = I’m right and you don’t like it

      • Encrypt-Keeper@lemmy.world
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        A discussion about what? You could explain to everyone why you’d do something so stupid but does it really matter? It wouldn’t make it less stupid.

        • Dra@lemmy.zip
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          1 year ago

          When you have browsed reddit for 12 years in nearly identical apps, it takes some time for habits to die off. That said, fuck reddit.