Summary
Tesla’s European sales are plummeting, with Germany seeing a 60% drop despite strong EV growth. Similar declines hit Norway, Sweden, and France.
While some blame the Osborne effect—buyers delaying purchases for a refreshed Model Y—Musk’s endorsement of Germany’s far-right AfD may also be repelling customers.
Online backlash has linked Tesla to fascist imagery. In contrast, UK sales fell only 7.8%, suggesting political factors play a role.
With strong domestic EV competition in Europe, Tesla’s reputation crisis could further hurt demand.
Is it? It seems like if teslas all had broken windows less people would buy them. I’m sure a few people have sunk saved money into them so I sympathize where I can… but I don’t know any people who bought a tesla that couldn’t afford fixing it. They’re not exactly cheap.