I think on top of that each time we get more and more of the creators. The vast majority of users are lurkers on Reddit, purely consuming content and ads. If content starts moving to new platforms then the users will follow. That’s why power users are important, they’re most of the discussion. We saw it with facebook, they lost the communities that made it fun and over time more and more people left the platform to go where the content was, the slow death of a social media titan.