Intel marketing seems to be going all in on using generic names to trick people into buying lower end parts. They changed the marketing of Celeron/Pentium to the most generic “Intel processor” line up. Now when you specify to make sure you buy an “ultra” chip it’s easy for the layman to buy the lowest end chip out of ignorance.

So what’s faster? A Core 7 or a Core Ultra 5?

Yeah, removing one character isn’t gonna simplify things if we’re taking on more stuff at the end.

“intel core 9 ultra” sounds like something apple would name