You’re on point. That’s why Reduce is the first of the three R’s. I was educated to the horrors of dairy farming a couple years ago and just stopped buying milk completely, switching to nut milk then finally oat milk. But I still eat cheese and yogurt. I stopped eating steak every other week but I still have one a few times a year. And since it’s so infrequent, I don’t mind buying the really nice cuts. So it became quality over quantity.

It doesn’t have to be a binary choice. You can still enjoy the tasty things. But a reduction in volume and frequency will still have a big impact if enough people do it.