The article does not explain it well. The Orthodox church in Ukraine has officially switched allegience from Moscow to Kyiv, but many parishes did not do the switch and still report to Putin’s servant Kiril. The law will enforce the switch. The religion is the same, so if pro-russian priests choose to leave, I dont think the churches wont stay empty.

And here is a reminder of who Kiril and his cronies are:

Future will tell. Id like to find out that you are right and fediverse will prevail without monetisation. Yet its growth seem really sluggish so far.

The world needs decent communication ecosystem, we need less manipulated societies at least for democracies to work. Fedi has a potential to be a world changing project, not just another irc-type cave of geeks.

You are right that enshitiffication does not quite fit here, as by Doctorow, it also involves reaching market dominance, which is a prerequisite to squeezing more velue and simultaneously offering less. Getting paid for your work is a far cry from market dominance :) It is just fair.

Thanks for detailing. I also witnessed what happened, but I tend to blame corporate surveillance capitalism instead demonizing the very concept of ads.

Firstly, ads are information of value exchange, which itself has value. Even anarchists need to exchange goods and services.

Also, enthusiasm-based services die, because volunteers get tired, retire or find new exciting projects. They need money or other value to keep working in the long term. And we want them to.

Now, can there be a different system of ads, which would not enshittify it all? I think there can be, maybe it isnt yet created.

From the user perspective, I can imagine an option in server settings, letting me switch on some ads to support its upkeep. It would let me tick some boxes, e.g. only handmade fishing gear and personal IT assistance (whoever the sponsors are). It could be served passively like rss, with no tracking - but the server owners could be paid by estimates, like tv does. Or maybe even some ethical cryptography is possible in the open source system.

Maybe not exactly like that, but you get my line of thinking. Because there is also another type of enshitification: open source projects get abandoned, broken and die just like commercial ones.

Yes, there are donations, but most of us can afford to make only so much of them.

Therefore I prefer to think about reinventing and reclaiming system of honourable advertising, instead of extracting unpaid labor from all those volunteers until they quit.

Why? Could you please add some arguments to your harsh judgement?

I can imagine a model of ethical, user opt-in ad service, which could be privacy aware and still allow monetizing. Users could actively subscribe topics of goods-services they are interested in, as to sponsored account, or in even more anonymised, rss-like way (techies surely know more appropriate methods).

I would subscribe to some ethical and relevant for me ads, especially if it helped sustain and develop a platform.

You could say it is a supply and demand question in a very limited sense. Limited by space. There is no shortage of buildable areas in general, for example, around the cities, but there is shortage of housing in central and attractive places. Releasing building regulations would simply ruin existing quality and turn everything into terrible dense and faceless outskirts we all know. Then the demand would shift elsewhere, to remaining fewer good places, making demand even harsher.

Home ownership is essential for identity of places, so the solution is exactly the opposite: regulate building and secure rights to own your home.