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Cake day: July 3rd, 2023

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  • The real reason seems to be clear: data and revenue. Like other automakers, GM is looking to monetize data-driven add-on features and services. They’re hoping to achieve profit margins of over 20% on “new businesses” by 2030, and the all-new subscription-based infotainment system will play the central part.

    This is a familiar approach; every automaker now wants to be the next Netflix of the auto industry, where your car becomes another subscription service.

    GM’s competitor, Ford, is also vying for a slice of this pie, aiming to create a “software-defined vehicle” with over-the-air updates and paid features.