That does not really explain the lack of use on the technology (which you do have, to make milk products lactose free) and the lack of products/marketing on lactose free milk products.
Isnt USA all about making new products for new consumers? If we can do it here, in a much smaller markets and with less resources, why cant it be done in the USA? You do have lots of lactose intolerant people there, through immigration alone - why on earth dont you, salesmen of the planet, want to sell that to them?
Thats why I do kinda of suppose that maybe its an cultural/social issue?
True enough - I have to very careful when visiting local Lidls and browsing their products (though Finnish Lidls tend stock a lot of local lactose free stuff, luckily), else one invites the shitrocket.
But again this invites my query, invoked earlier on another comment in this thread - Germany is a much larger market with lots of immigration and the tech exists. Why not sell it to people, when there is also volume available?