• partial_accumen@lemmy.world
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    1 month ago

    Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content —

    The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.

    The spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.

    “But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don’t know, phrenology or something” -the spokesperson probably