This has some really interesting implications that are not restricted to gaming.

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    6 months ago

    You’ve just described astroturfing with the appeal to friendship thing. You may not always know if a random dude on social media who talks about a thing is doing so because they actually like it, or if they’re a paid shill. They even sometimes run smear campaigns against competing products, so if someone is badmouthing a thing, they could have been paid to do that also.