European Union Justice Commissioner Didier Reynders recently told German newspaper 'Welt am Sonntag' that the European Commission is aware of how annoying cookie consent banners have become...
TV never targeted commercials directly at “Dave Smith, likes fishing and interracial porn, lives in Chesterfield, searched for new cameras recently”, but they still operated.
Sure, but also beside the point? I’m talking about the effects of changing an underlying mechanism of a live system, not of comparing two different systems that developed over time.
Here are my guesses: sites that have enough unique visitor count and data to work directly with advertisers may not fall. Small sites that rely on Adsense networks for revenue would no longer have revenue. A small (though non-zero) number of people/groups would continue on and seek alternative funding. Without ad networks, many tech companies fall.
I’m not saying that I’m against any of this, either. In my view, there’s a large chance that nothing of real value (to a society) would be lost. Maybe we can bring web rings back.
Ad networks could still work, they just wouldn’t have the targeting data to work with or the usage data they can sell as an entirely unrelated business model. They were profitable before the current big data push, there’s no reason they couldn’t continue to be profitable without that big data again
There’s no reason they can’t just use the page you’re on and a very rough “location from IP address” (e.g. just the country, and sometimes not even that), to give the advertisers something to aim at. If you’re on a camera website, you’d see camera shops in the UK, etc, rather than a load of weird buttplug shaped things from Temu.
TV never targeted commercials directly at “Dave Smith, likes fishing and interracial porn, lives in Chesterfield, searched for new cameras recently”, but they still operated.
Sure, but also beside the point? I’m talking about the effects of changing an underlying mechanism of a live system, not of comparing two different systems that developed over time.
Here are my guesses: sites that have enough unique visitor count and data to work directly with advertisers may not fall. Small sites that rely on Adsense networks for revenue would no longer have revenue. A small (though non-zero) number of people/groups would continue on and seek alternative funding. Without ad networks, many tech companies fall.
I’m not saying that I’m against any of this, either. In my view, there’s a large chance that nothing of real value (to a society) would be lost. Maybe we can bring web rings back.
Ad networks could still work, they just wouldn’t have the targeting data to work with or the usage data they can sell as an entirely unrelated business model. They were profitable before the current big data push, there’s no reason they couldn’t continue to be profitable without that big data again
There’s no reason they can’t just use the page you’re on and a very rough “location from IP address” (e.g. just the country, and sometimes not even that), to give the advertisers something to aim at. If you’re on a camera website, you’d see camera shops in the UK, etc, rather than a load of weird buttplug shaped things from Temu.
Did you entirely miss Nielsen and the data they gave to advertisers?
Could we go back to that? Paying people to install spyware box behind their router?