

Inherently all brands care about profit as they need money to function but I get what you mean.
I’m generally not one for brand loyalty but if you need a motorcycle you really can’t go wrong with any Yamaha and if you need a knife Benchmade has been unbelievably good to me even when I send it ones with snapped off tips years after purchase to get repaired/replaced.
Believe it or not even private ones still need to to make money to keep working. Granted they aren’t trying to also make extra money to keep investors happy.
All brands and businesses are trying to make money. The question is are they also trying to buy a third yatch or are they just happy with being able to give all their employees a good raise and Christmas bonus every year.