Adobe debuted several new AI models Tuesday, including what it says is the first tool that can generate the kinds of vector based illustrations used to design products, logos and other images that need to be resized and reshaped in a variety of ways.

Why it matters: Adobe is aiming to harness generative AI in ways that augment, rather than replace professional designers. That means not only staying ahead of rival engines, but doing so in ways that are both safe for commercial use and fit within existing processes and workflows.