Google has reportedly removed much of Twitter’s links from its search results after the social network’s owner Elon Musk announced reading tweets would be limited.

Search Engine Roundtable found that Google had removed 52% of Twitter links since the crackdown began last week. Twitter now blocks users who are not logged in and sets limits on reading tweets.

According to Barry Schwartz, Google reported 471 million Twitter URLs as of Friday. But by Monday morning, that number had plummeted to 227 million.

“For normal indexing of these Twitter URLs, it seems like these tweets are dropping out of the sky,” Schwartz wrote.

Platformer reported last month that Twitter refused to pay its bill for Google Cloud services.

  • drathvedro@lemm.ee
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    2 years ago

    Good. Hopefully they remove links to pinterest, quora and facebook too while they’reat it.

    • Knightfox@lemmy.one
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      2 years ago

      Once upon a time Quora had reasonably accessible information. Now I find it nearly unusable and only go there as a last desperate effort which is generally fruitless. Pinterest is annoying, but generally you can still view some content. What’s annoying is trying to download, copy, or isolate content there. If all you want to do is view an image, Google can typically still pull the image out and make it viewable from the search. The problem only arises if you try to go in and see the original.

      • MrShankles@reddthat.com
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        2 years ago

        Thank you for typing out my exact thoughts/experience. Saved me a lot of time, not having to put too many thoughts into words.

        I’ll only add that, of course pintrest has workarounds… but I’ll usually spend more time looking for content that isn’t so “locked out”. Cause it’s a pain in my ass trying to go around it when I just wanna see examples of some random bullshit real quick. Sometimes I click a pintrest link without noticing and immediately go back to search, cause fuck that.

        Quora I still click sometimes; cause it’s like a box of coconut-filled chocolates, save only one nutella-filled chocolate… you pretty much know what you’re gonna get

      • Tag365@lemmy.world
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        2 years ago

        Yeah, Quora was somewhat decent, but now they force this arbitrary “All related” sort as the default setting for presenting answers and it shows answers for different questions which is nonsense. I’m looking for an answer specific to one question, so don’t show me stuff that appears somewhat related…

    • Zithero@lemmy.world
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      2 years ago

      Please remove Quora links…

      Every time I click a Quora link it takes me to a completely unrelated question to the one I clicked on.

      I swear that site is doing this deliberately to make it seem like it has more traffic than it does.

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          2 years ago

          This functionality is currently broken on DDG and was broken on Google about one year ago. Search engines as a whole need complete overhauling

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      2 years ago

      Pinterest in search results is totally cringy, but by itself it’s a very good place to find images you need and has very cool recommendation algorithms.

    • Cras@feddit.uk
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      2 years ago

      I have a chrome plugin to strip any Pinterest results from searches, it’s the absolute worst

      • anonforker@lemmy.world
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        2 years ago

        some cases with pinterest result is absolute garbage and might as well better to search on search engine image instead

  • Rocket@lemmy.world
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    2 years ago

    It’s funny how Spez idolizes a guy who doesn’t pay his bills. It’s also funny watching the hate pplatform Twitter get absolutely destroyed by its owner. The internet in 2023 is a wild and crazily changing place.

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      At this point I’m half convinced spez was such an asshole to Reddits users because of how the community turned on his idol elon. I remember not longer than two years ago Reddit was basically musk circlejerk but this genius fucked up even that.

      • bloopernova@programming.dev
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        I think it’s even stupider than that. Spez didn’t realize he pissed off the Apollo dev, and the shock of that first Apollo post made him ashamed and angry. He’s kept a lot of vitriol aimed at the Apollo dev. Spez fucked reddit because he got mad.

        • Redtitwhore@lemmy.world
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          That was just the tipping point. Reddit has been in a decline for a few years but we were all like frogs in boiling water but we accepted it because we didn’t know where else to go. RIF shutting down forced my hand and now I’m here. Hopefully to stay.

      • overlordror@lemmy.world
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        2 years ago

        I can’t believe how fast the fediverse is growing thanks to both reddit and Twitter simultaneously imploding. I honestly welcome it, despite the growing pains this feels more like early 2000s reddit than the modern version ever did.

        Can’t wait for genZ to welcome the return of spaces that aren’t optimized for monetization over communication first.

        • Cabrio@lemmy.world
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          2 years ago

          As someone who spent the last 13 years browsing reddit almost entirely with RIF, if it hadn’t been for third party services I’d have left when they added awards.

            • kofe@lemmy.world
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              2 years ago

              Are there any for video/voice chat similar to discord? I feel like there are split opinions on it as a platform as they’ve made so many changes with community servers, plus their early association to Charlottesville obviously leaves concerns…but there’s definitely tons of wholesome groups where I’ve made life-long friends. I love that it’s remained ad free but don’t see that lasting

  • irkli@lemmy.world
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    2 years ago

    And this is interesting…
    https://mastodon.social/@rodhilton/110657916419002616

    "rodhilton Rod Hilton @[email protected] I have some insider knowledge here that I wanted to share.

    This is not happening because Google scrapes Twitter and is now unable to. Google has been a paying customer (with a special negotiated rate) of the Firehose API for nearly a decade. Presumably, that deal was still in effect, barring API rate changes having an impact.

    So this decision is solely because the results can no longer be viewed by non-logged-in users.

    https://universeodon.com/@TomWellborn/

  • AlmightySnoo 🐢🇮🇱🇺🇦@lemmy.world
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    Elon going to complain about another conspiracy going on while in reality it’s just that when crawlers are not able to open a certain URL they simply assume that the page doesn’t exist anymore. Google certainly didn’t “retaliate”, bots simply couldn’t find those pages anymore.

    • danc4498@lemmy.world
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      The headline is actually wrong. Google did not do anything to Twitter. Twitter fucked up their own SEO by removing access to its content.

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        2 years ago

        Yeah, that’s a pretty easy and reasonable conclusion to come to if you think about if for more than five seconds. I’m not sure Elon has any toes left after he keeps shooting himself in the feet.

        • danc4498@lemmy.world
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          If your company cares about it’s SEO rankings, you don’t make changes like these without considering the SEO implications.

          • Madlaine@feddit.de
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            1 year ago

            Not even a month later and said company rebranded itself without checking trademarks. Now we have “X”, a brand that non only risks infringement of quite a few registered eu-trademarks but didn’t even apply for an own eu-trademark…

      • Cabrio@lemmy.world
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        2 years ago

        Just like reddit. Looks like the Speztic and the Elongated Muskrat are caught in an ouroborus of like-minded stupidity.

    • bingbong@lemmy.world
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      2 years ago

      The latest in a seemingly never-ending series of self-owns. Apart from the stress it must put on their devs, it’s been entertaining

    • coffeetest@kbin.social
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      Crawl issues I am sure but also user experience issues. Google is sensitive to sending visitors to sites where metrics indicate users do not, like bounce rates etc. I don’t use twt but if it is the case you have the be logged in to see anything now, a non-logged in user will click a link from Google hit a login page, and use the back button. I would assume Google will see that as a bad search result and use it less.

      • Pseu@kbin.social
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        If I were making a web crawler, I would make it so that if a crawler finds a domain that appears to have changed dramatically or gone offline it will re-crawl the domain and flag already-crawled pages as potentially obsolete.

  • Tygr@lemmy.world
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    2 years ago

    Elon, please buy Reddit and repeat your amazing ideas over there. You are so smart.

        • damnYouSun@sh.itjust.works
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          I mean there’s admiring a ruthless mob boss - and then there is admiring a petty thief that keeps getting arrested and all his plans blow up in this face.

          Spez is losing his tiny mind.

        • EuphoricPenguin@normalcity.life
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          The best part is that Elon is proving to be a pro at losing money left and right while simultaneously inventing new ways to make a social media platform suck to use.

      • YellowtoOrange@lemmy.world
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        Oh, there’s scope to introduce “official” Reddit user badges for 10 bucks a pop and all of sorts of suicidal Musk shenanigans

            • gedaliyah@lemmy.world
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              11 months ago

              Yes, but when the users and mods who built the site do it, it’s petty and selfish. When the ceo does it, it’s brilliant, compounds user value, and improves the security of the user experience. /s

          • negativeyoda@lemmy.world
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            2 years ago

            Honestly… We’re all (or a massive chunk of us are) Reddit refugees. I don’t give many fucks about that place. If it thrives, whatever. It’s out of my control. I’m not going to hate post here with fantasies of spez seeing it and being like, “WHYYYYY?”

            What little I’ve seen here seems like a disproportionate amount of passionate and quality users came over here. Users that were likely a bit more than casual; ie we we invested enough to use 3rd party clients, some of us are probably former mods who got disillusioned, etc.

            We’re all giddy and it is the honeymoon phase and I HOPE HOPE HOPE the users’ enthusiasm doesn’t fizzle like Mastodon seems to but I would say, just use this. Enjoy it. Post worthwhile things. I don’t think Reddit is necessarily going away, but if it’s just some weird bot riddled, low effort posts sort of place, why would we want to be there anyway?

            • Marxine@lemmy.world
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              2 years ago

              The fediverse will probably last as long as the internet does, if the BBS is anything to go by. And I’ve seen people starting to realize federation is an actually decent option at the very least.

    • WldFyre@lemmy.world
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      2 years ago

      I saw people unironically saying this and being upvoted for it in hackernews, completely turned me off from the site lol

    • MSids@lemmy.sdf.org
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      I mean, is it evil? Seems like removing results that can’t be seen without a login might make sense. Google has plenty of faults but I don’t know if this is one of them

      • pewter@lemmy.world
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        2 years ago

        Did Pinterest used to require logins to see their images? I remember I used to get annoyed when search results directed me to that site

      • mcepl@lemmy.world
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        If it is just a revenge for Elon not paying fees for the Google hosting, it would be very evil indeed. Of course, from Lemmy point of view, it is just reason to get more popcorn.

    • kennydidwhat@lemmy.world
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      2 years ago

      The details are unclear as to why these links were removed. Opining on Alphabet’s morals at this point is premature.

        • kennydidwhat@lemmy.world
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          We don’t need to make up reasons to call corpos such as Alphabet evil. The fact of the matter is that at this time, nobody even knows if Google lifted a finger to forward the delisting of Tweets. For all we know, it could be entirely on Twitter’s end.

          Hence, assigning blame to Google for this without understanding their role in it is premature.

          • Bene7rddso@feddit.de
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            2 years ago

            It could also be the search algorithm reacting to all the users returning to google after seeing only the login page

          • Move to lemm.ee@lemmy.world
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            Why are you so invested in bootlicking for google? They are precisely one of the mega corporations that fediverse exists to get away from. Peertube and other projects target platforms they own just like lemmy targets reddit and mastodon targets twitter. They are one of many centralised ridiculously oversized evil corps that this entire platform aims to subvert.

        • ieatpillowtags@lemmy.world
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          He also said “doing evil things” but I’ve seen no evidence that they have “done” anything. This could be just be the algorithm responding to these tweets no longer being visible without login.

      • fluke@lemmy.world
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        Probably some sort of rich person scheme that he can do whereby if his multi-billion dollar mistake ends up being a failure he can write it off and no longer be on the hook for it or something.

        Like bankruptcy, but only for twitter and not himself.

        • ShustOne@lemmy.one
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          2 years ago

          He can’t write off 44 billion though, he would get a tiny fraction of that and there are debts to pay back to investors.

          • fluke@lemmy.world
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            I don’t think he’s interested ingetting it back, just to no longer be on the hook for it. I’m sure there’s no doubt various loopholes that he can use to wiggle out of the full consequences of his stupidity and hubris.

            • ShustOne@lemmy.one
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              So when you do a write off you still are responsible for that money. It’s not declaring bankruptcy, it’s just lowering your taxable income due to loss. So “write-off” doesn’t really make much sense in this context.

              • fluke@lemmy.world
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                Maybe not the correct ‘legal’ term. But it’s splitting hairs really.

                He wants rid of his serious burden. And imagine he thinks that he can do that if he kills the platform. Instead of being on the hook for 44billion with the repayments and interest attributed to that every month, he can cut that down to a fraction.

                I’m not saying I have any idea how it works, or even if it’s possible. Mainly that I wouldn’t be surprised if it was.

      • Zithero@lemmy.world
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        Buying Twitter and tanking it lets him write off a huge amount of money for 2023 and get his taxes back from the previous year.

        Also he gets to leverage Tesla stock as the company is growing more fiscally viable… Why does that matter? Why sell before it takes off??

        Elon bought Twitter with $12.5bn in loans… Secured with the same value of Tesla stock. He didn’t sell it…

        So it’s almost free money. If the stock takes off he can make out like a bandit, pay the loan off with 1/2 the value of the real stock once it rises, but despite making money can still claim an overall loss on Twitter…

        This is why he doesn’t give a fark if Twitter lives or dies. If Twitter dies it’s a write off, but because half the investment is literally a loan against Tesla stock he still treats it like free money…

        • Shikadi@wirebase.org
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          There’s a cap on loss deductions, billionaires don’t care about deducting losses. Also he didn’t buy it with Tesla stock, he put up Tesla stock as collateral.

          • Zithero@lemmy.world
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            1 year ago

            Right…stock as collateral in a loan.

            It’s amazing what bullshit Billionaires can do.

            Also those losses are per corporate entity so he gets to use those caps multiple times on each corporation and on himself.

  • PhoenxBlue@lemmy.ca
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    2 years ago

    Can someone please ELI5 what his end game is? I refuse to pay attention to twitter, but Elon, he’s crazy.

    • DevCat@lemmy.worldOP
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      You are assuming he has one. Before he overpaid for Twitter, he probably thought he would turn it into a successful version of TruthSocial. Then reality came knocking. Now, he may have no idea what he’s going to do.

      When you were a kid, did you ever take apart an old vacuum cleaner or power tool, thinking “I’m going to make something great out of this”? Then, when you had all the pieces lying around you, you wondered why you even started because you have no idea what you are going to do now? That may be Elon at the moment. He’s looking at the parts of his mom’s treasured vacuum cleaner, and wondering how he can blame it on the brother his parents never gave him.

      • boopdepop@lemmy.fmhy.ml
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        2 years ago

        This pretty much sums it up for twitter I guess. Thank god we have fediverse (at least for those savvy enough) to partake in

      • PhoenxBlue@lemmy.ca
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        2 years ago

        Beautiful analogy.

        I can so relate to this, and it honestly does make perfect sense.

        When I was 8, I took a hacksaw to my cousins bike and ripped it in half. My plan was to make a unicycle… I only made people upset.

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    I feel like Google is going to have to find a way to effectively index federated content at some point. The only way to really get human information is from sites like Reddit and Twitter. And both of those platforms seem to be dedicated to completely imploding at the moment.

    • FlagonOfMe@sh.itjust.works
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      There’s nothing about the content being federated that makes it hard or impossible to index. Each instance is just a website with a public webpage that a bot can read. That all a search engine needs to index it. The worst case scenario is the bot will find the same content on multiple instances.

      I did read that the website is loaded entirely through JavaScript and that maybe the Google bot doesn’t execute JavaScript so can’t see the text. I don’t know if that’s still a problem in 2023, though.

      This article says it’s not a problem, but I didn’t read past the tl;dr, so maybe there’s a caveat. Like maybe it has to use a popular framework like React or something to work.

      https://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157

      • void_wanderer@lemmy.world
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        2 years ago

        Googlebot does execute Javascript, but since rendering JS needs much more resources, JS crawling will happen significantly less then simple http crawling. That’s why all big sites still return server side rendered content.

      • darkevilmac@vlemmy.net
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        Rendering with JS definitely makes a difference, it’s part of the reason SSR is such a big deal for SEO.

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        duckduckgo (who uses Microsoft’s index I believe) is able to find Lemmy instances already.

        problem is since every instance has its own domain you cannot search all of Lemmy or the more obscure fediverse. lemmy.world, beehaw.org, programming.dev are all different “websites”.

        I append “reddit” to my query when I want to search reddit for a human answer to a question. Can’t do that with Lemmy, unless the instance is branded as Lemmy.

        Unless there will be an org or volunteers that indexes federated instances and makes them available to search engines to they can be differentiated, finding stuff in the fediverse might be difficult…

    • imaqtpie@sh.itjust.works
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      Fuck Google, if Lemmy continues to take off we can just develop better search tools within the fediverse. The wider internet has been colonized, the path forward cannot rely on big tech corporations.

      I’m not a programmer/developer so I don’t even understand the scale of the work that has yet to be done. But I am deeply committed to upsetting the status quo, and this platform feels distinctly revolutionary. Can’t wait to see what the future holds for Lemmy.

      • darkevilmac@vlemmy.net
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        It’s all well and good to have a revolution, but if nobody knows you’re having one then nothing really changes. There are still benefits to centralised services, one of which being scale. To effectively index so much data you need scale, which is why smaller search engines tend to be just white labels of things like Bing.

        • imaqtpie@sh.itjust.works
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          100k people isn’t nobody. Centralized services can be useful at times, but there is no fundamental law preventing a decentralized system from providing the same functionality.

          The value of indexing data drops drastically when much of that data is junk, as is the case in the wider internet. Because Lemmy is a federation, there is a built in system to filter the junk.

        • imaqtpie@sh.itjust.works
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          Lol nice. The pace of development of Lemmy is unreal. I’ve only been here a month and it’s already so much easier to use than in the beginning.

    • DM_ME_SQUIRRELS@lemmy.world
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      Isn’t it automatically indexed? I mean, I can go to lemmy.world in a browser and see the content, wouldn’t Google’s indexing bots do the same?

    • zuccs@lemm.ee
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      It already is.

      Just put ‘site:lemmy.world’ into Google to see what it has indexed on that instance for example. I don’t think Lemmy is optimised for search yet, but I saw some GitHub threads around the topic.

    • DM_ME_SQUIRRELS@lemmy.world
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      Isn’t it automatically indexed? I mean, I can go to lemmy.world in a browser and see the content, wouldn’t Google’s indexing bots do the same?

    • ZodiacSF1969@lemmy.world
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      You can tell from how many upvotes this has that there are just as many idiots here as on reddit lol

      Google can definitely index Lemmy

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      Honestly, and I hate this, but I doubt they will. The majority of people will never go federated, even though it’s so easy, because they suck.

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    Wait… so google can just do that? Guess Pinterest bought the premium cloud services and never misses a payment. And tips.

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      2 years ago

      Probably it’s just that the Google crawlers are not being served Twitter content, since Twitter now requires a logged in account. If so the number of indexed tweets should keep dwindling as they expire from the Google index, I imagine. We’ll see.

      • Beefalo@midwest.social
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        2 years ago

        Yeah, I don’t know what else they’re gonna do. People are already getting pretty fed up with the search results from their core product, the bitching started years ago and it’s starting to get pretty loud, with power users of search becoming determined to find a better solution when they can. Don’t think Google doesn’t hear such things, or isn’t aware of them.

        So if search starts returning a bunch of results that are supposed to be Tweets but people keep hitting login paywalls, that just makes Google look bad. There’s already widely circulated plugins - which Google knows about because they’re getting installed on Chromium browsers - to automatically block Pinterest results, people were getting fed up with “fake” image results that weren’t usable. The value proposition of what is still their primary business is under attack and can’t stand more erosion of trust.

        Maybe it looks like retaliation for Musk not paying his bills, but it probably isn’t, it’s just more fallout from Musk’s actions.

        • Cabrio@lemmy.world
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          2 years ago

          The Google search result issue came to a head because of the reddit debacle. With the protest sending so many core subs private it immediately killed any seo those subs had on google search. Even Google made the announcement acknowledging that the reddit protest had ruined search results with most of one of the largest and most visited websites suddenly not being searchable.

          If I had to hazard a guess I’d say the trouble at reddit is the first thing to put fire under Googles feet in a long time and now the tech giant’s eye is focused back on their main product for generating ad revenue.

          So with Elon putting limits on accessibility for his site there is zero chance of Google being able to properly index and cache twitter content, I’d even bet most of the moderation was done by automated indexing systems that could no longer access content.

    • Sneezy McGlassface@lemm.ee
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      2 years ago

      I mean, those links are good as dead if you can’t see anything without a login. Pinterest shows you a few things before nagging you to log in.

    • Dreadrat@lemm.ee
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      2 years ago

      They do that for any site that isnt serving content anymore…i.e. essentially down. Will come back within a few days usually.

    • lightrush@lemmy.ca
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      2 years ago

      Just Google “NASA twitter” and click on one of the pretty links up top. Those haven’t been removed yet.

  • jtk@lemmy.sdf.org
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    2 years ago

    People with power shouldn’t be allowed any control over platforms that give power to “the people”. I believe this is all intentional. If it was just Twitter, or just Reddit, or just 1 TV network, I wouldn’t think that but they’re sabotaging all the mainstream platforms at once and making it incredibly obvious. They’re trying to collapse our means of communication ahead of 2024.

  • assembly@lemmy.world
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    2 years ago

    Doesn’t sound like retaliation to me, it sounds like their scheduled web crawlers are finding that content they used to index is now no longer viewable and this removed from search results. Pretty standard. My guess is that there were 400 million URLs listed and as the crawler uncovers that they are no longer available, that number will keep dropping to reflect only content publicly viewable. If only 500 URLs are now publicly viewable (without logins) then that’s what they will index. Google isn’t a search engine for private companies (unless you pay for the service) they are a public search engine so they make an effort to ensure that only public information is indexed. Some folk game the system (like the old expertsexchange.com) but sooner or later google drops the hammer.